Communicators should always be looking for ways to improve your corporate communication content. If you're not, you're failing. The good news is there are millions of ideas out there. Just look at your competition. I'm not suggesting you raid your competitors but more look at what you are competing with for your employees' attention.
Looking to improve your intranet? Look at the best e-commerce and social media sites. Mimic the good things they are doing. Looking to revamp your newsletter? Read a lot of magazines. See how they layout their articles. Or better yet, examine the ads and see what you like. Imitations is the sincerest form of flattery.
The same goes with digital signage. For many, this is a new form but you can still learn from the best. I came across this article from AdWeek that identifies the most effective TV spots. Not the funniest. Not the most expensive. The most effective. And that's what you should be about in employee communications.
Take a look at this Rubbermaid spot:
The ad was cited for a simple message and clear calls to action. That's what everybody should be after in communication. Think about the messages you're trying to deliver. They don't have to be complicated. This simple. Think this Rubbermaid spot. Typically, there's nothing exciting about your messages. And there's nothing exciting about Rubbermaid.
The spot works. Your message can work. Just open your eyes.
Looking to improve your intranet? Look at the best e-commerce and social media sites. Mimic the good things they are doing. Looking to revamp your newsletter? Read a lot of magazines. See how they layout their articles. Or better yet, examine the ads and see what you like. Imitations is the sincerest form of flattery.
The same goes with digital signage. For many, this is a new form but you can still learn from the best. I came across this article from AdWeek that identifies the most effective TV spots. Not the funniest. Not the most expensive. The most effective. And that's what you should be about in employee communications.
Take a look at this Rubbermaid spot:
The ad was cited for a simple message and clear calls to action. That's what everybody should be after in communication. Think about the messages you're trying to deliver. They don't have to be complicated. This simple. Think this Rubbermaid spot. Typically, there's nothing exciting about your messages. And there's nothing exciting about Rubbermaid.
The spot works. Your message can work. Just open your eyes.
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