Last August, I pulled together a group of corporate communication
pros who are each responsible for managing
digital
signage networks inside their respective companies. And based
on the feedback from the event, they want more.
I'm
currently working to pull together a panel of speakers for the
second Digital Signage for Corporate Communication conference,
tentatively scheduled for late April or early May. The goal again
is to provide sessions that give corporate communicators real tips
on how to better manage their networks. We'll also host the...
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I had a great time at Digital
Signage Expo 2010 and here we are already getting ready for 2011.
Last year, I had the fortune of leading two of the corporate
communication "lunch & learns." This year it gets even
better.
At
Digital Signage
Expo 2011, I will be moderating a panel of corporate
communicators talking about the successes and challenges they've
faced installing their own internal neworks. The session is titled
"
Best Practices for
Corporate Communicators." Here's the description:
"In this session, four corporate
communications...
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Sure, it's still a month and a half away, but I'm really looking
forward to the
2010 IABC World Conference this
June in Toronto. I've been a member of IABC for practically my
entire career but my first world conference was last year in San
Francisco.
Far and away, it was one of the best corporate communication shows
I've ever attended. And according to the IABC website, they
estimate more than 1,400 communications professionals will
attend.
MediaTile exhibited last year and
we'll be there again (booth #312). Many of the companies we are
working...
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As
a brief introduction, my involvement with
MediaTile dates back to 2004 when I
was working with founder Keith Kelsen on prototyping a content
management system for a revolutionary digital signage platform
based on cellular networking technology. Thus was born the term,
Cellular Digital Signage. The concept was exciting, broke new
ground, leveraged technology components that were at the time far
from common - it was a great opportunity for me to exercise my
strengths in mixed-platform systems engineering to integrate
disparate and discreet...
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Those of us who find ourselves spending most of the work day online
(in one capacity or another) are aware of the power and
effectiveness of social networking - but just as important is the
power of traditional networking. Industry organizations such
as the
Digital Signage
Association (DSA) provide like-minded professionals an
industrious and business-neutral forum for education, networking
and advocacy.
The DSA brings together vendors and users alike- everyone from
display manufacturers, resellers and distributors, to content
creators and...
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Digital signage content suffers from the same ailment that web
browsers did in the early 1990's... a complete lack of agreed upon
standards with which new technologies and content can/should be
created. A lack of standards creates an environment where each
technology provider is working in a vacuum resulting in industry
uncertainty and significant migration issues.
We need a organization like
W3C (World Wide Web
Consortium) to develop a set of standards for digital signage so
that we, as an industry, can work toward enhancing content...
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You may only get one chance to make a first impression, but you get
a second chance to listen to a fantastic webinar.
If you missed Best Practices in Digital Signage content webinar
from a few weeks back, fear not. You can listen to a
recorded
version of the session. It was hosted by our very own
Keith Kelsen and featured a panel of Michael Chase and Paul
Flanigan.
It was largely focused on the retail environment but many a lesson
could be gleaned for other networks, including corporate
communication.
Check out the post I did after the
webinar...
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Very few people outside the industry know about this, but the
Digital
Signage Association (DSA) offers free memberships to
qualified companies. If you're a user or are deploying digital
signage, I highly recommend
signing
up.
What do you get with the membership? What are the perks? I
contacted David Drain, the Executive Director of DSA, to get the
answers. Here are the
highlights he provided:
- Networking
- Access to best practices
- Expert advice
- Savings on research publications, conferences and trade
shows
- Ability to participate on committees
If a free...
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If you missed today's Best Practices in Content webinar by the
Digital Signage
Association, then you missed out on a lot.
There were two great case studies that spoke volumes about the
success digital signage can have in the retail environment. Michael
Chase, St. Joseph, referenced work he did with Dunkin Donuts and
Paul Flanigan, Experiate, spoke about his project at Best Buy. In
both cases, digital signage had a profound impact on sales.
I
especially enjoyed Paul's focus on purpose, and not product.
Meaning that their messaging was all around...
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Verizon Wireless consistently asked their customers to challenge
them about how to leverage their 4G LTE network to enhance business
practices and then delivered effective solution concepts. From the
executives to the area-based business consultants,...
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