Digital Out Of Home

The first book devoted to digital signage content, "Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen," was launched recently at the Digital Signage Expo in Las Vegas. This is a great primer and resource for our industry, which continues to evolve its focus from technology to relevant messaging.

To quote Bill Yackey, editor of DigitalSignageToday.com, "Good content is a large reason why digital signage networks are successful, but up until this point there has not been one comprehensive reference point on the subject. 'Unleashing the Power of Digital Signage' fills a much-needed gap in this industry."

The author of the book is Keith Kelsen, Founder and CEO of "The 5th Screen."

Keith's book helps you:

create a strategic communications blueprint and style guide for your network
keep content flowing automatically-and therefore remaining relevant
use data on viewers and traffic to build a programming schedule
legally acquire and repurpose content more accurately predict where the future of content will lead

Keith at the Show with MediaTile customer, Greg Argyle from GoGo Cast

Information is available at its companion website, www.5thscreen.info or you can grab yourself a copy at Amazon.com.

Keith Kelsen has made an important and timely contribution to the industry with "The 5th Screen" It is well worth a read.