Design Demystified

First off I am the Creative Director at MediaTile and have been here for about three years now. Digital signage was foreign to me before joining this team, but these days I find myself teaching as much as I am learning. I believe that our industry has the potential to elevate the world of advertising by providing a more seamless experience that provides real time, relevant, and accurate information to users who actually want it, and the only way to get there is by spreading what I know to as many people as I can.

I have been working in the field of digital media in one form or another for close to 10 years now. My background is in broadcast television where I learned the ropes of the industry. I spent hundreds of hours behind a studio camera, and eventually ended up in the editing suite making the station's first all digital advertisements. During that process I fell in love with computer animation and graphics, and have pursued that passion ever since.

Silicon Valley is my home, and I was raised with a computer in my hands. I wrote my first computer program (tic-tac-toe) when I was about 7 years old using a book about BASIC programming in DOS. That machine was a Tandy 1000SX with an 8088 processor, a true dinosaur!

Today I'm still coding a bit, but generally only to further my creativity. AfterEffects is my current love affair, and I get a real thrill of simulating 3D spaces in a 2D environment. That's not to say that I don't enjoy 3D modeling and animation, actually that's what I studied in college, but tricking the mind through perception is amazing to me.

My goal with this blog is to inform and educate where I can, but also to learn from our readers, because as once said by Confucius "When you know something, say what you know. When you don't know something, say that you don't know. That is knowledge."