-By David Trounstine-
Twitter, Flickr, Blogger, and many other social networking sites employ RSS as an alternative method of delivering their data to consumers. This structured data can easily be leveraged on a digital sign to supply viewers with up-to-date and personally relevant information.
But you don't need to be a social networking jockey to leverage the power of this file standard. XML based data transfer is an established method of communication between databases. However, the structure of the XML is important and RSS provides a standard that is widley accepted, simple to understand, and easy to display.
A company can leverage RSS to improve communication with employees or consumers at multiple touch points through out their day. In fact, many digital signage and digital picture frame manufacturers are using RSS to feed their screens and connect consumers to their website through consistency.
To enhance their RSS feeds and enable users to include their photos in a feed, Yahoo! developed an extension to the RSS architecture allowing media files to be associated with a particular story or RSS entry. This new format is called MRSS, or MediaRSS.
The structure is very similar to RSS except there is an additional chunk in the XML called a "media" node. This node contains a various meta data for the piece of media such as author/publisher, file size, length, etc. The addition of this node allows MRSS to associate many pieces of media with an individual RSS entry. RSS 2.0 only allows for 1 embeded media item for each RSS entry. MRSS provides a simple and open method of passing information and media from one system to another, and has begun its integration into the world of digital signage because of the versatility, compatibility, and expandability that it offers.
Digital signage content is most effective when it is relevant and personal. Simple solutions are often overlooked, but in the case of RSS and MRSS we should pay close attention. The number of available data sources will grow exponentially because of this technology, and providing your target audience with personalized content will be very simple.
Twitter, Flickr, Blogger, and many other social networking sites employ RSS as an alternative method of delivering their data to consumers. This structured data can easily be leveraged on a digital sign to supply viewers with up-to-date and personally relevant information.
But you don't need to be a social networking jockey to leverage the power of this file standard. XML based data transfer is an established method of communication between databases. However, the structure of the XML is important and RSS provides a standard that is widley accepted, simple to understand, and easy to display.A company can leverage RSS to improve communication with employees or consumers at multiple touch points through out their day. In fact, many digital signage and digital picture frame manufacturers are using RSS to feed their screens and connect consumers to their website through consistency.
To enhance their RSS feeds and enable users to include their photos in a feed, Yahoo! developed an extension to the RSS architecture allowing media files to be associated with a particular story or RSS entry. This new format is called MRSS, or MediaRSS.
The structure is very similar to RSS except there is an additional chunk in the XML called a "media" node. This node contains a various meta data for the piece of media such as author/publisher, file size, length, etc. The addition of this node allows MRSS to associate many pieces of media with an individual RSS entry. RSS 2.0 only allows for 1 embeded media item for each RSS entry. MRSS provides a simple and open method of passing information and media from one system to another, and has begun its integration into the world of digital signage because of the versatility, compatibility, and expandability that it offers.
Digital signage content is most effective when it is relevant and personal. Simple solutions are often overlooked, but in the case of RSS and MRSS we should pay close attention. The number of available data sources will grow exponentially because of this technology, and providing your target audience with personalized content will be very simple.
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