Design Demystified

Many digital signage companies have already integrated Flash into their systems, and some rely on it completely; from content management interface, to player software and scheduling. Flash is a very powerful and versatile application that can be used to build a wide range of content such as animated spots that dynamically load relevant information or interactive applications that respond to SMS messages.

It is clear, through Adobe's updates and enhancements, that HD video support, database integration, and enabling application development are the top priorities. This is wonderful for our industry. Within the next 2 - 5 years the availability of content data streams that are personally relevant to individual viewers or demographics will become increasing available, and as that happens Flash will certainly be the most widely used tool for harvesting and displaying this data at the relevant point of interaction with a viewer.

The Open Screen Project will be a big win for content distributors and producers alike, because consistant methods of creation and deployment will be put forth by some of the biggest names in the world of technology. Digital signage content will never be the same. Hooray for standards!!