-- By David Trounstine --
So, my wife and I just picked up new phones this week. We decided on the Sprint EVO 4G, and to be honest I find it hard to call a phone. The next wave of personal computing is definitely in the palm of our hands, and the potential to engage customers where the work and play is almost limitless.
As the network providers build out 4G services across the country, content developers must begin to think of how we can gobble up all of that bandwidth. Dynamic advertising, 4G applications, video streams, and 2-way interactions are all great targets, but deep interactions and linkages to this new wave of hand-held mobile computers is going to be key.
Digital Signage is going to play a big role in driving traffic to the 4G network. While we will continue to provide compelling advertising that is contextually based and personally relevant, we also will begin driving interactions where it is too costly or inconvenient to put a human. We can be new touch points for a brand, virtual marketers who direct customers to new promotions and opportunities, or off-site customer service representatives who can be contacted in an instant.
In the near future people will be walking around with more computing power and bandwidth on their mobile phones than existed on a desktop 5 years ago. As my good friend put it "everyone gets a tricorder!". Thanks Evan, I can't wait until I can detect a deposit of dilithium crystal to power my warp drive.
So, my wife and I just picked up new phones this week. We decided on the Sprint EVO 4G, and to be honest I find it hard to call a phone. The next wave of personal computing is definitely in the palm of our hands, and the potential to engage customers where the work and play is almost limitless.
As the network providers build out 4G services across the country, content developers must begin to think of how we can gobble up all of that bandwidth. Dynamic advertising, 4G applications, video streams, and 2-way interactions are all great targets, but deep interactions and linkages to this new wave of hand-held mobile computers is going to be key.Digital Signage is going to play a big role in driving traffic to the 4G network. While we will continue to provide compelling advertising that is contextually based and personally relevant, we also will begin driving interactions where it is too costly or inconvenient to put a human. We can be new touch points for a brand, virtual marketers who direct customers to new promotions and opportunities, or off-site customer service representatives who can be contacted in an instant.
In the near future people will be walking around with more computing power and bandwidth on their mobile phones than existed on a desktop 5 years ago. As my good friend put it "everyone gets a tricorder!". Thanks Evan, I can't wait until I can detect a deposit of dilithium crystal to power my warp drive.
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