-By David Trounstine
This week Adobe held their yearly design and development conference, Adobe MAX. Many cool demos were displayed and some great new info about the next iteration of flash was discussed.
In an effort to unify the devices in our lives under a single standard, Adobe has evolved Flash into a very powerful production, delivery, and display platform. Other programs like Cold Fusion and Flex Builder give developers the tools necessary to create seamless experiences for users across a whole sea of consumer electronics.
Demonstrations on netbooks, smart phones, touch screens, and more showed the ability for Flash to improve communication and enable businesses to spread their content far further than ever before.
While there was no clear cut demo of digital signage at the MAX show it was pretty clear that the DOOH market would see huge benefits from the improvements being made to Flash and it's companion tools. The performance improvements to video playback alone are astonishing, and will surely make Flash one of the more popular next-generation players for HD and interactive content.
Using an HP TouchSmart screen one presenter played HD video (which looked amazing), he then simply tapped the screen and up popped an information overlay providing the user with current time, weather, relevant content relating to the video and more. This type of interface empowers the user to make choices and receive content based on trends in which they are taking part, and reduces the perception that they are being "spammed" with irrelevant information.
I'm a big fan of the Flash platform, and use it for a huge amount of the work we do here at MediaTile. It seems that the updates to come will finally provide us the tools we need, and the performance required, to produce content and products that will truly revolutionize the marketplace.
This week Adobe held their yearly design and development conference, Adobe MAX. Many cool demos were displayed and some great new info about the next iteration of flash was discussed.
In an effort to unify the devices in our lives under a single standard, Adobe has evolved Flash into a very powerful production, delivery, and display platform. Other programs like Cold Fusion and Flex Builder give developers the tools necessary to create seamless experiences for users across a whole sea of consumer electronics.
Demonstrations on netbooks, smart phones, touch screens, and more showed the ability for Flash to improve communication and enable businesses to spread their content far further than ever before.
While there was no clear cut demo of digital signage at the MAX show it was pretty clear that the DOOH market would see huge benefits from the improvements being made to Flash and it's companion tools. The performance improvements to video playback alone are astonishing, and will surely make Flash one of the more popular next-generation players for HD and interactive content.
Using an HP TouchSmart screen one presenter played HD video (which looked amazing), he then simply tapped the screen and up popped an information overlay providing the user with current time, weather, relevant content relating to the video and more. This type of interface empowers the user to make choices and receive content based on trends in which they are taking part, and reduces the perception that they are being "spammed" with irrelevant information.
I'm a big fan of the Flash platform, and use it for a huge amount of the work we do here at MediaTile. It seems that the updates to come will finally provide us the tools we need, and the performance required, to produce content and products that will truly revolutionize the marketplace.
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