I was asked this very question on a conference call yesterday. It's a company who's already doing a lot with communication. They have an electronic newsletter that comes out once a week, driving traffic to their intranet, which is also updated on a daily basis. They cut the weekly newsletter but are now doing a monthly magazine. Once a quarter, executives host town hall meetings.
So, yes, they are DOING a lot and are concerned that digital signage might be overkill. The problem is that it appears as though employees are not responding to the mighty efforts by the corporate communication department. And that's a big problem if employees are not responding.
I've asked them to talk to their employees to see what they think about putting electronic signs up around their campus, alerting them to the "quick hit" messages of the day/week and its use for crisis communication.
I think they'll find that employees will respond positively to it. Newsletters get tossed. Emails get ignored. Town halls get missed. Intranets get buried.
Digital signage may just be exactly what they need. Stay tuned.
So, yes, they are DOING a lot and are concerned that digital signage might be overkill. The problem is that it appears as though employees are not responding to the mighty efforts by the corporate communication department. And that's a big problem if employees are not responding.
I've asked them to talk to their employees to see what they think about putting electronic signs up around their campus, alerting them to the "quick hit" messages of the day/week and its use for crisis communication.
I think they'll find that employees will respond positively to it. Newsletters get tossed. Emails get ignored. Town halls get missed. Intranets get buried.
Digital signage may just be exactly what they need. Stay tuned.
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