Considerations for implementing a digital signage network

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Monday, March 28, 2011
I recently spoke with with an organization undergoing a facelift, to the tune of almost $1B in construction. Exciting times for them, as they are using the new facilities as a platform to streamline their workplace communication processes!

While they recognize that digital signage would help them, they admittedly are not experts in understanding what the specs of a digital signage project may look like, even down to budget sourcing and who has ownership for which parts of the program.

Some of the questions that came up during my conversation include:
  • How are you communicating now to your employees and how are you measuring its effectiveness?
  • How are your employees reacting to the messaging you are currently sending out? 
  • What would the perfect communications network look like for you, regardless of budget and resource constraints?

We had a fantastic chat about how MediaTile may fit into their scenario and look forward to many more discussions in the coming weeks!

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