To borrow a term from one of our premier partners, commercially 4G means "lightning fast speed" but that is obviously geared more toward cell phone services. 4G in the world of digital signage means something exponentially different. To the digital signage customer, 4G means no longer sacrificing content or interactive features in an effort to reduce cost and complexities of screen installation.
What 4G allows MediaTile's digital signage solution set to deliver is more dynamic content thanks to the increased bandwidth 4G provides. Specifically, MediaCast can now deliver live, 2-way video communication on screen or "Video Presence". When Video Presence is utilized, our 4G digital signage solution set becomes "The HumanKiosk" (at this point I like to image a mild mannered digital signage screen entering an old-time phone and changing into the HK. You know, like Superman). The HumanKiosk provides all the benefits of traditional digital signage to attract, engage, and immerse users in relevant digital information but now adds experts, live on-demand.
Beyond delivering Video Presence, the benefit of 4G for digital signage is the ability to start answering the questions "what if?" and "why not?" Because 4G can deliver data only traditionally provided by a CAT5 line, many customers (with guidance from vendor experts like MediaTile's MediaServices Team) are discovering integration points to help increase both hard dollar and soft dollar return on their digital signage investment.
4G is changing the digital signage marketplace and I look forward to seeing how 5G only raises the stakes.
Follow @mediatile
What 4G allows MediaTile's digital signage solution set to deliver is more dynamic content thanks to the increased bandwidth 4G provides. Specifically, MediaCast can now deliver live, 2-way video communication on screen or "Video Presence". When Video Presence is utilized, our 4G digital signage solution set becomes "The HumanKiosk" (at this point I like to image a mild mannered digital signage screen entering an old-time phone and changing into the HK. You know, like Superman). The HumanKiosk provides all the benefits of traditional digital signage to attract, engage, and immerse users in relevant digital information but now adds experts, live on-demand.
Beyond delivering Video Presence, the benefit of 4G for digital signage is the ability to start answering the questions "what if?" and "why not?" Because 4G can deliver data only traditionally provided by a CAT5 line, many customers (with guidance from vendor experts like MediaTile's MediaServices Team) are discovering integration points to help increase both hard dollar and soft dollar return on their digital signage investment.
4G is changing the digital signage marketplace and I look forward to seeing how 5G only raises the stakes.
Follow @mediatile
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