The HumanKiosk with Video Presence changing how brands in retail connect

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Wednesday, September 7, 2011

For any retail brand that struggles to maximize their sales reach due to a limited store footprint or for an organization that wishes their outstanding customer service team could be literally face-to-face with customers instead of being distanced by a telephone, the HumanKiosk™, powered by
MediaCast® Video Presence, is a 4G enabled interactive digital signage solution that revolutionizes user engagement and brand-to-consumer relationships. 

HumanKiosk with Mediacast Video PresenceThe HumanKiosk delivers a live, 2-way video session between a consumer and a remote expert agent over a cellular-connected, cloud-controlled touch screen digital signage system t
hat can also run pre-scheduled interactive digital promotions to attract users. Now you can add a human element and experts on demand where and when it matters most taking customer engagement to a higher level.

The technology solves problems that traditionally required placing trained personnel in store. For customers, it allows them to pose questions directly to the product expert and have their questions answered immediately and correctly. 

For brands and other authorities, their benefit is three fold:

  1. It puts them in direct contact with the buyer, eliminating inaccuracies in information transfer, and helps build brand trust.
  2. It keeps retail sales associates continually up to date on products and services.
  3. It gives brands the flexibility, and lower cost benefits, of not having to staff every store location with a highly trained product expert.

The HumanKiosk boasts all the benefits of MediaTile’s award wining digital signage solutions which can be deployed anywhere and only require power, but Video Presence now can intelligently route customer’s video calls based on the information entered on the touchscreen end-point and ensure the video experts who answers video call is the most qualified based upon predetermined qualifications set by the retail brand.

With HumanKiosk, brands in retail experience the following business value and advantages:

  •  A new level of customer engagement while delivering product and service expertise across more locations, faster
  • 5x market reach at 1/5 the cost of traditional staffing
  • Direct face-to-face conversations with highly qualified experts, based on on-screen selection criteria such as product selection or language choice
  • On-demand experts can now act as human middleware to facilitate complex business transactions or support, eliminating expensive systems integration
  • Integrate with text-based and QR-code marketing activities and programs to extend the brand to consumer relationship beyond the initial interaction
  • Unique and delightful experience generating extensive customer recall making them more likely to buy and more brand loyal
The HumanKiosk delivers the only intelligently routed video call functionality on a digital signage platform in the world. It is this ground breaking technology that allows brands to meet and exceed what their customer’s expect – accurate information on demand and respect for the value of the their time.

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