Animated Abacus

In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.  

Reasons #8 & #9: Cost AND Complexity of Installation

When you start thinking about digital signage - more specifically, putting your own digital signage network out in the world - what are the first few elements you think of?

How big will the screens be? What content will be shown? How will you manage all the screens?

As your engagement process moves forward and experts help steer your vision, one topic is rarely discussed proactively – how much will it cost to install your digital signage screens? The answer to the cost of installation question is often times the equivalent of costs related to purchasing hardware, software, and content development combined.  Whaaa?

SOP for traditional signage installation consists of the following:

1. A third party installation vendor conducts a site visit to determine how connectivity will be established, where and what it will take to mount the screens ($$)
2. Your screens are shipped to the third party installation vendor ($)
3. The third party installation vendor in-field tech reps take your screens to predetermined locations, and at an hourly cost, integrate with or install any required onsite servers, provide connectivity, mount the screens,  and test to ensure content is reaching the screens ($$$$)

 MediaTile’s cellular connected, cloud controlled digital signage solution set eliminates many of costs and complexities associated with traditional digital signage network installations. MediaTile partners with the world leaders in cellular provided services and each of our screens has a dedicated point of connection to these cellular networks. This means our clients don’t have to worry about pulling wires to a certain screen location, integrating with existing secure networks and dealing with firewalls, or setting up a new robust Wi-Fi network as the connectivity to MediaTile’s platform is "outsourced" to the cellular networks.

MediaCast, MediaTile’s content management system, boasts all the benefits of a SSL encrypted cloud-based, SaaS web portal. Content can be created and securely scheduled to play from an Internet connected device and pushed out to one, many, or all of the digital screens on your entire network remotely. No onsite or near-location personnel required.

Costs related to installation are like the other escaped mental patients from the famous Halloween horror films. While everyone is focused on Michael Meyers, the other nuts are causing havoc but aren’t rounded up until later.  Sure, they aren’t wearing hockey masks but eliminating them from the situation would certainly reduce a lot of tension just the same.