In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.
Reason #29: ROI
What is ROI? Commonly it refers to "Return on Investment" and, even with digital signage, there are online calculators which can help you formulate how long it may take for your network to pay for itself. Generally the easiest model is the one applied to the retail vertical in that the increase in product sales where signs are located is subtracted from your hard dollar investment. The resulting number tells you if your investment in digital signage was worth it or not.
What is harder to measure is the less common ROI or "Return on Involvement." This type of ROI refers to the impact of your content on your audience and how easily they can recall that information and complete your "call to action." For the more sophisticated interactive content experience, it's not only about how easily the information can be recalled but also if the user's experience was a delightful one. The more unique and positive the experience, the more likely your audience is to recall your brand; therefore, regardless of where they maybe in the buying cycle (to continue with our retail example) when it comes time to finally make a purchase they will be more likely remember the great digital signage experience they had with your brand's network.
Part of MediaTile's offering via our MediaServices group is to help you define the measure of success for your digital signage network. Whether it's traditional hard-dollar Return on Investment or soft-dollar Return of Involvement, our consultative approve ensures you will be able to define success and measure in the present and well into the future.
Follow @mediatile
Reason #29: ROI
What is ROI? Commonly it refers to "Return on Investment" and, even with digital signage, there are online calculators which can help you formulate how long it may take for your network to pay for itself. Generally the easiest model is the one applied to the retail vertical in that the increase in product sales where signs are located is subtracted from your hard dollar investment. The resulting number tells you if your investment in digital signage was worth it or not.
What is harder to measure is the less common ROI or "Return on Involvement." This type of ROI refers to the impact of your content on your audience and how easily they can recall that information and complete your "call to action." For the more sophisticated interactive content experience, it's not only about how easily the information can be recalled but also if the user's experience was a delightful one. The more unique and positive the experience, the more likely your audience is to recall your brand; therefore, regardless of where they maybe in the buying cycle (to continue with our retail example) when it comes time to finally make a purchase they will be more likely remember the great digital signage experience they had with your brand's network.
Part of MediaTile's offering via our MediaServices group is to help you define the measure of success for your digital signage network. Whether it's traditional hard-dollar Return on Investment or soft-dollar Return of Involvement, our consultative approve ensures you will be able to define success and measure in the present and well into the future.
Follow @mediatile
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