Animated Abacus

In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.

Reason #26: Content best practices

Whether it's your first digital signage network or you're a seasoned vet, there are always three basic principles to follow when creating content for your digital signage network.

1. Simplicity - choose your words wisely and think of single words as the "headline" versus using full sentences. The last thing you want is to make your digital signage screen look like a wordy power point slide, so don't use too many text heavy messages in one segment of your screen.
2. Repetition - You know the audience you are targeting your communications to, so it's imperative you also know how long they will be at particular screen locations and thus how long your message should be on screen. Point of Sale content usually changes in intervals of 10-12 seconds as the audience is usually on the move. Conversely, Point of Wait content can be on screen longer as the audience's dwell time increases
3. Call to Action - Lastly, make sure your audience understands the point of why you are communicating with them and what they should do next. Be clear on the "next step" and have appropriate deadline messaging in place. Interactive content - such as touch screen and quick response codes - can make this process much easier as it empowers your audience to take control of the "call to action" (touch screen) or have a literal walk away with a QR code.

Remember that your content is meant to evolve over time because fresh content demands audience attention. MediaTile offers an experienced team to help answer your content questions or even help create your initial content to help you get started.


Follow @mediatile