In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.
Reason #17: Touch screens
It would be difficult to shake the hand of the invisible man. He could be standing right in front of you, telling you where his hand is and you know he is telling the truth because, in this scenario, you trust him. Similarly, measuring the use and effectiveness of traditional, visual digital signage content can be difficult.
You know you have a captive audience that sees your message but the questions remains, what are they actually paying attention to? Using touch-enabled screens, however, would allow you put a “glove on the invisible man’s hand” and track what content your viewers are looking at the most. MediaTile offers touch-enabled screens that can collect data related to user experience.
Once a user is attracted to the screen, a simple call to action to touch the screen will then send them on an experiential path where they can command what information they view and when. MediaCast’s reporting features can show you what topics your users are requesting (“touching”) the most, or maybe more importantly, what topics they are not requesting.
Based upon this information you can adjust what is displayed on your screens while providing information on demand to your viewers. Touch screen digital signage makes tracking the success of your content much easier and provides your users a unique experience that they are more likely to recall, while also demonstrating your respect for the value of their time.
Follow @mediatile
Reason #17: Touch screens
It would be difficult to shake the hand of the invisible man. He could be standing right in front of you, telling you where his hand is and you know he is telling the truth because, in this scenario, you trust him. Similarly, measuring the use and effectiveness of traditional, visual digital signage content can be difficult.
You know you have a captive audience that sees your message but the questions remains, what are they actually paying attention to? Using touch-enabled screens, however, would allow you put a “glove on the invisible man’s hand” and track what content your viewers are looking at the most. MediaTile offers touch-enabled screens that can collect data related to user experience.
Once a user is attracted to the screen, a simple call to action to touch the screen will then send them on an experiential path where they can command what information they view and when. MediaCast’s reporting features can show you what topics your users are requesting (“touching”) the most, or maybe more importantly, what topics they are not requesting. Based upon this information you can adjust what is displayed on your screens while providing information on demand to your viewers. Touch screen digital signage makes tracking the success of your content much easier and provides your users a unique experience that they are more likely to recall, while also demonstrating your respect for the value of their time.
Follow @mediatile
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