Animated Abacus

Reason #13 and 14: Content Management and expansion

Keeping your digital signage content unique and fresh can seem like a daunting task. Many digital signage content management solutions almost require you to learn a new language to update what’s on your screens.

Don’t our friends in IT have enough on their plates?! They don’t need to handle all your content change requests too. MediaCast allows administrators to upload existing media assets and quickly schedule them to play down to the screen or even the zone.There are some basic guidelines that will help steer content management and expansion:

-       Purpose: Know what you want your message to be and what the objective of your digital signage network is. Examples may be to enhance the consumer experience while entertaining or maybe to educate the viewers on human resource announcements. It is important to have a clear understanding of what your digital signage network is aimed to do to ensure your created content can achieve those goals.

-       Know your viewers: For content to be effective, it needs to be created for a specific targeted demographic. The audience and location of the screens will dictate what content you display.

-       Interaction: Once your targeted demographic of viewers notice your digital signage screens, they need to be engaged and interact with the content. A content strategy identifies design tone, messaging, playlists, and length which intern drives use. Viewers that are attracted, engaged and immersed in content will be more likely to recall the information.

-       Call to action:  Now that your content has attracted, engaged and immersed your viewers that last step is a call to action. An effective digital message will not leave a viewer with any doubt as to what comes next. Content should communicate how they should respond or act next.

These basic guidelines will be a good springboard to help you initially create your content and direct you in its on going evolution.  The MediaCast content management system has the flexibility to allow you use existing content, create new on screen assets, and modify what type of media resource your can use from any remote location. Content can be new, recycled, or have new features/functions added at your convenience. It’s up to you to piece together your digital signage “Frankenstein” and when it’s done right, none of the towns people will be tempted to light it on fire or plunge a pitchfork in to it.